Susan Caplan

Susan Caplan

SC Associates, LLC

Founded in 2000, SC Associates, LLC appreciates the long-term relationships sustained with our diverse client base. We are the proud recipient of the PR NEWs Digital PR Award and the Publicity Club of Chicago Silver Trumpet Award. Our experience includes results-oriented efforts in all aspects of business marketing communication.


SC Associates works with Fortune 100, mid-sized and small companies in the manufacturing, packaged goods and service industries. The success of the business is in our ability to create alternative solutions to marketing and communication goals. Since we work on marketing and communication projects day-in and day-out, the customer value is in time and money. We have a proven track record in our ability to deliver on time and in budget.


Clients include: HUB Insurance, CNA Insurance, University of Chicago Medicine, Abbott International, Allstate Insurance Company, PwC, The National Restaurant Association, Northern Trust Bank and Harris Bank.


Susan Caplan

Susan Caplan is the founder of SC Associates, LLC. She works with schools, businesses, individuals and organizations to help them gain a competitive edge in the marketplace.  SusanCaplan.com


Author: Marketing Yourself to the Real World  book series


Speaker: Presentations and workshops are provided at various venues including: Allstate, ComEd, Northwestern University, Kellogg Graduate School, NIU, IIT, DePaul Graduate School, 1871 Chicago Start-up, True Value, Association of Young Chemists, American Marketing Association, PRSA, Women in Technology Institute


Teacher: Current instructor at the Northern Illinois University MBA Program and Advisor for Spertus Institute of Learning and Leadership. Previous: Columbia College Chicago, Northwestern University, Kellogg School of Management, Loyola University Chicago.  


Professional Branding Coach: Help individuals elevate their professional brand, pinpoint what makes them unique and  tell their story.


Professional Activities: Illinois Cooperative Education and Internship Association-Board of Directors, Midwest Association of Colleges and Employers-Professional Development Committee, Active in the Society for Human Resource Management