Michael was heading into his last year of school when he sat in on a speech I was giving at his university. He thought he had another year to worry about getting a job but when we talked about ‘marketing yourself’, he decided to start his branding process early. We talked separately about what he wanted to accomplish and we came up with a three part plan.
“I’m so glad I reacted to your message of ‘marketing myself’ early on. Once I put my logo in place, I put it on my business card and on my school papers. My professors immediately started to recognize who I was….not just another student. I built a relationship with some of them and they are allowing me to list them as referrals. I also created a blog around my area of interest. Because it was in place a year before graduation, I had plenty of material that linked to the areas where I wanted to get a job. It provided me a great tool to show recruiters and they liked what I did. In fact, it was this blog that helped me get a part time job. As you said, it made me stand out from everyone else. I’m graduating in a few months and feel like I’m moving in the right direction. Thank you.”