I’ve heard some recruiters say that they make a decision about a candidate in less than five minutes. They go on to say that they are surprised how many people come in for interviews or internships and are unprepared.


Whether you are about to go on a job interview, or begin an internship, everything you say and do shows an employer who you are and what value you bring to a company. Marketing you early in the process means exhibiting confidence and commitment and being prepared.


One way to be prepared is to review a company website prior to a meeting.  Learn critical key messages that are repeated on that website so you can ‘speak the language’. Go into the meeting understanding the corporate mission, vision and goals.  Most of all understand who the customer is and incorporate that into your conversation.

Exhibiting how quickly you can fit into an organization will better allow you to seize opportunities.