Michael’s Story

Michael was heading into his last year of school when he sat in on a speech I was giving at his university.  He thought he had another year to worry about getting a job but when we talked about ‘marketing yourself’, he decided to start his branding process early.  We talked separately about what he wanted to accomplish and we came up with a three part plan.  RESULTS: “I’m so glad I reacted to your message of ‘marketing myself’ early on.  Once I put my logo in place, I put it on my business card and on my school papers. My professors immediately started to recognize who I was….not just another student.  I built a relationship with some of them and they are allowing me to list them as referrals.  I also created a blog around my area of interest. Because it was in place a year before graduation, I had plenty of material that linked to the areas where I wanted to get a job.  It provided me a great tool to show recruiters and they liked what I did.  In fact, it was this blog that helped me get a part time job.  As you said, it made me stand out from everyone else.  I’m graduating in a few months and feel like I’m moving in the right direction. Thank...

INTERVIEW TIPS

Interviewing is stressful enough so make it a little easier by creating a checklist of things you don’t want to forget.   Here are some things to put on your list: Turn off all electronic devices BEFORE you enter your interview. Maintain good posture in the waiting room. Remember, how you look when they come to greet you creates their first impression. Throw out your gum before you enter the building. Maintain high energy and enthusiasm. Never be late. Both men and women should always wear a suit on their first interview… unless the company specifically states not to. Bring mints. (You don’t want to be remembered for the wrong...

Business Cards

Whether you are a student getting ready to graduate or someone that is re-entering the job market, I can’t emphasize enough the importance of having a business card.  Your business card is the first introduction of you as a professional. Hand your business card to EVERYONE you meet. You never know who may be looking to hire or who will know someone else who is looking to hire. I have had people tell me that they made a job connection at a coffee shop, at a social event and even on the bus.  You just never know so be prepared to leave a lasting impression.   My advice is to purchase the best business card paper stock you can afford. You can go to a local print shop, or you can get them online, but do not buy cards with advertising on the back…I hear from recruiters that they are perceived as...

Prepare for the Fair

Whether you’re attending a job fair on a college campus or one in the community, be prepared.  Remember, marketing is about buying or selling a product/service in the marketplace. That is what you are doing at the job fair, except YOU are the product.   People make an impression of you from what they see/hear in an instant so here are some recommendations: Research the companies that will be represented at the job fair.  Pick three you like, review their website, and be ready to discuss specifics about that company. Dress professionally Bring business cards and resumes Prepare a personal statement to explain what you’re looking for….and try to target this especially for the top three companies. Exhibit high energy and a positive attitude Shake hands when you meet someone…make it a firm handshake…and look them in the...

Reconnect with Job Opportunities…

Hopefully the job market is getting better. I know of three people that got jobs this last month. Brandon got a job with a company that rejected him ‘twice’ earlier last year. Still, he really wanted to get into this company. He sent ongoing emails throughout the year, building a relationship with the person that initially interviewed him. When a new job opened up, Brandon was the first person called.   It’s the start of a new year and it may be a good time to review the companies where you’ve applied earlier. You may want to tap into them again. Many businesses have fresh budgets at the start of a year and may be open to talking with you...