Business Cards

Whether you are a student getting ready to graduate or someone that is re-entering the job market, I can’t emphasize enough the importance of having a business card.  Your business card is the first introduction of you as a professional. Hand your business card to EVERYONE you meet. You never know who may be looking to hire or who will know someone else who is looking to hire. I have had people tell me that they made a job connection at a coffee shop, at a social event and even on the bus.  You just never know so be prepared to leave a lasting impression.   My advice is to purchase the best business card paper stock you can afford. You can go to a local print shop, or you can get them online, but do not buy cards with advertising on the back…I hear from recruiters that they are perceived as...

Prepare for the Fair

Whether you’re attending a job fair on a college campus or one in the community, be prepared.  Remember, marketing is about buying or selling a product/service in the marketplace. That is what you are doing at the job fair, except YOU are the product.   People make an impression of you from what they see/hear in an instant so here are some recommendations: Research the companies that will be represented at the job fair.  Pick three you like, review their website, and be ready to discuss specifics about that company. Dress professionally Bring business cards and resumes Prepare a personal statement to explain what you’re looking for….and try to target this especially for the top three companies. Exhibit high energy and a positive attitude Shake hands when you meet someone…make it a firm handshake…and look them in the...

Reconnect with Job Opportunities…

Hopefully the job market is getting better. I know of three people that got jobs this last month. Brandon got a job with a company that rejected him ‘twice’ earlier last year. Still, he really wanted to get into this company. He sent ongoing emails throughout the year, building a relationship with the person that initially interviewed him. When a new job opened up, Brandon was the first person called.   It’s the start of a new year and it may be a good time to review the companies where you’ve applied earlier. You may want to tap into them again. Many businesses have fresh budgets at the start of a year and may be open to talking with you...

Just say THANK YOU…

Remember, a big part about the job search is building relationships.  So whether they’ve helped you get a job, provided leads, made personal introductions or were there as support, let them know you’ve appreciated their assistance.  You may even want to send a gift or donation to a charity to show your...

Elevator Pitch

You are going to meet a lot of people during your job search. It’s critical to be able to explain what you’re looking for in a few sentences. I’ve heard this called a number of things; a 60 second pitch, a quick sell, and an elevator pitch. The name elevator pitch means that you should be able to tell someone about your job search efforts in the time it takes to ride an elevator. Some people say your elevator pitch should take around 30 seconds, some say no more than two minutes. Usually it runs around 125-225 words. A simple way to think about writing it is in these four steps: 1) say who you are, 2) describe what you do, 3) describe why you are unique, 4) state your goal.   Create your elevator pitch a few different ways so you have one ready for multiple audiences. Practice your elevator pitch over and over so it’s second nature. Remember, the energy you present when someone first meets you is part of marketing...

Networking and Volunteering…all at once…

Building relationships is a critical part of your job search strategy. While it is beneficial to include a minimum of two business networking events per month, also focus on volunteer work for a charity.   Volunteering is a great way to give back while meeting new people and building business relationships. If possible, volunteer for work that will showcase your business skills. This can be by organizing an event, handling finances, tutoring, working with the media or creating marketing materials. You’ll be doing what comes naturally and it provides an opportunity to “fill in the gap” of time before starting a new job or transitioning to another. In the end, it feels good to do something for...